Quite often I get asked the question “Why Graphic Design?”, or “What do you enjoy most about Graphic Design?”. The truth is, there are so many reasons why I love Graphic Design that it is hard to choose just one!
If you aren’t all that familiar with Graphic Design, here is a little description that I came across one day that I absolutely love! Especially the ending.
“Graphic design, as opposed to most art based disciplines, is more on the technical aspect. It combines both computer knowledge and an artistic eye to create abstract visuals, websites, books, magazines, packages; literally everything that you own, wear, read, write on or open to eat/drink has some graphic design element attached to it. So Graphic Designers are pretty much as important as doctors, lawyers or teachers. We convey messages to the world aesthetically.”
To start, Graphic Design is kind of like math class and designing all at once. In no way is math my strong point, but Graphic Design gives you the opportunity to create something beautiful while problem solving and figuring out the best solution for the design. Sometimes figuring out that best solution can take a few tries before the perfect concept is developed. I like that Graphic Design involves problem solving, as it allows me to really learn and develop more knowledge that could be used in a future project. Through this problem solving, you really get a feel of how some elements can really work well together on a page, while others do not.
Secondly, I absolutely love that Graphic Design can allow for so much creative freedom. I love that there are so many endless possibilities out there and so many different ways to get a message across. Every day is different. Being able to see something start as just a simple idea on paper and then grow through the design process and land at the final product is very rewarding to me. All that hard work, and in some cases many long hours put in really pays off in the end. There is something about presenting a final product to a client that creates this rush of excitement inside of me. I love to see the look on client’s faces when I deliver them a final product as it makes me feel as though I have done my job to my full potential, and created something from nothing but ideas that in the end, ends up being really special for them.
For me, nothing feels better than completing a job and later receiving feedback from a client as to how much the design has helped their company, or the many different complements he or she has received on the design. Although logos are one of the most challenging pieces to design, as they have to be perfect because they represent the business and will for many years to come, they are also one of the most rewarding to see in the end. I have designed quite a few logos for Client’s websites and blogs, but I would definitely have to say one of the most rewarding moments for me in regards to logo design was when I actually was able to see my logo that I designed on a sign outside of a business. It was great to drive by to go to work everyday and say “I designed that!”. It is often said that what we create, inspires the people around us and it really is wonderful to see a client fall in love with a design!
Often in Graphic Design there are a lot of opportunities to try things you never have before. Although taking on something you have never done before can be a bit scary at first, it is also quite exciting as you begin to go through the process and begin to plan out how you will successfully complete the project. Back when I was in school for Graphic Design we had the chance to do many of these types of projects. File folders, product labels, calendars, notebooks, beer cases, etc. I had that same feeling starting these projects. “How will I ever finish this? I have never done anything like this before! How do I line this up with that? What dimensions does this need to be to work with that?” were just a few of the questions running through my mind. These are the types of projects that truly are rewarding to finish because in the end you not only feel accomplished, but you have learned new skills in both design and print to use in the future if similar projects ever come up.
As you know by now, I have had a huge passion for art and design since a young age. I am inspired by so many different little things each day. Simply taking a walk in the nearby park can give me an inspiration for a design. Any small object has the potential of sparking a new design idea. Over the years, my family has learned that if they are going to take me to a restaurant with them, they better be ready to hear me critique the menu design! I am a huge culprit of this. I think I have slightly worn off on them though. Sometimes my Mom will come home with something she saw at work to show me saying “Now how bad is this design?”. Another time I caught my boyfriend saying “Fonts do matter”, and he is absolutely right! Fonts and typography play a huge role in making a design work. It is a challenge for me to stop thinking about design, and thinking about how to make something better is always on the mind of a Designer…at least mine it is!
I could go on and on forever, but I think I will cut it off here. In the world of Graphic Design, the possibilities are endless and the creativity never stops which is why I value it so much and have a huge passion for it. If you have any further questions, comment below and I will do my best to answer anything you may want to know about Graphic Design.