Welcome to part 2 of The Power of Color in Branding! If you haven’t already, check out part 1 as an introductory to part 2. Today I am going to share with you the meaning behind many colors (psychology of color), brand color choices, and also share some resources with you to give you inspiration to choose the best color palette for your brand.
Did you know that some big companies such as Coca-Cola, Target, Home Depot, John Deere, Starbucks, and Tiffany & Co. can be recognized simply just by their color alone without a logo?! That just goes to show how powerful color really is in branding!
Let’s get started!
The Psychology of Color
Blue – Blue is the symbol of faith, wisdom, loyalty, truth and trust. It expresses confidence and reliability. Some companies that use blue as the main color to their branding include Twitter, Facebook, Wal-Mart, Ford, Kleenex, Lysol and PayPal.
Red – Red is the symbol of physical and mental energy and indicates strong passion and personality. Red symbolizes love, passion, sensitivity, and romance, and is also known as the most dynamic color. Brands that use the color red include Coca-Cola, Target, Canon, Fisher Price, Netflix, Pinterest and Budweiser.
Yellow – Yellow symbolizes happiness, joy, energy, creativity and intellect. Yellow is known as the most energizing color on the color wheel. Yellow can be seen in brands such as Subway, McDonald’s, Best Buy, Pine Sol, Yellow Pages and Shell.
Green – Green is often associated with health, stability and wealth. It is a fresh color that is calming, earthy, gentle, loyal and organic. Green can be seen in brands such as The Body Shop, Starbucks, Holiday Inn, Lacoste, John Deere and Tic Tac.
Orange – Like red, orange is vibrant and energetic but is not as overwhelming. Orange is considered friendly and inviting and symbolizes movement, warmth, freedom, optimism, impulse and motivation. Brands that use orange include Home Depot, Reese’s, Etsy, Nickelodeon, Fanta, Penguin, SoundCloud and Firefox.
Purple – Purple is known to represent creativity, wealth, individuality, compassion, and nobility and dignity. Purple also portrays unique and artistic qualities. Purple can be seen in brands such as Hallmark, Cadbury, Yahoo, Welch’s, Curves and Aussie.
Pink – Pink is a very gentle, soft, and compassionate color. It shows affection, individuality, and is known as a caring, feminine color. Pink is calming, assertive, and also displays love and respect. It can be seen in brands such as Barbie, Cosmopolitan, Victoria’s Secret, LaSensa, Claire’s and PINK.
Brown – Brown is one of the least common colors when it comes to branding, however it is known to be a color that is recognized as earthy, organic and natural. It is a stable color that also shows reliability. Brands that use brown in the branding include UPS, M&Ms, Godiva, Hershey’s, Hollister, and Nespresso.
Black – Black is popular among many companies and brands as it is known to be a high-end color. Black is seen as a powerful, sophisticated, artistic, mysterious, and sensitive color. It can be seen in brands such as Adidas, Nike, Chanel, Ray Ban, L’Oreal Paris and Guess.
Grey – Grey is also popular among many companies and brands. Grey is known to be a color that is careful, modern, focused, articulate, modest, and futuristic. Apple, Honda, Wikipedia, Mercedes, and Cusinart are among the many companies that use grey within their branding.
White – White is rarely seen as the main color in a company’s branding as it is hard to visualize text and graphics in white. However, white is known as a color that is pure, innocent, clean, sterile and peaceful. Although not the main color, WordPress, Adidas, Nike and Apple all have versions of their logos in white. The same goes for many other companies.
Graphically Yours Branding
As you know, the branding for Graphically Yours is within the purple family. Now of course purple is my favourite color, BUT I did not pick the color for the branding because of this fact…and neither should you! I chose purples as the color palette for Graphically Yours, because as I mentioned above, purple represents creativity and portrays unique and artistic abilities. It can’t get much better than that! The branding for Graphically Yours has always been purple, but with the recent launch of the new logo and website, I changed up the variations of purple used. Below you can see an image of my current branding color palette. The first color in the palette is my main color, and the remaining three act as complementary and accent colors. The remaining colors are great additions when working on materials such as business cards, websites, postcards, and other various marketing materials. I would suggest at least having two colors within your branding even if it the two colors are just a lighter or darker shade of each other.
Color Palette Resources
Below I have listed a few of my go-to sites for choosing the perfect color palette for my various design projects. Check them out for some inspiration for your own branding ideas or projects!
I hope that helps you out when choosing the colors for your brand or next project! As always, feel free to connect with me if you have any questions at all.